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Meetup

PRINT, Art Direction, Campaign

 

I worked with the team at Meetup to concept and design the startup’s first branded campaign since their rebrand by Sagmeister & Walsh. The ads ran in New York in March and April of 2017, in cars on every subway line and on over 100 platforms, generating millions of impressions and increasing registration by 27% compared to other markets.

 

team: Farah assir, Maxime Leroy, Kristin Hodgson, Brendan Hayes, Carson Linforth Bowley, Daniel Johnson

Photography: Daniel Johnson, Production: Group Theory

 
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